To be honest, I haven't felt this hopeful about an eco-friendly fashion startup in a long time. What SAOLA is doing is cutting-edge and ingenious; I'd even call it revolutionary, something that has true potential to reshape an industry that's notoriously damaging to the environment and workers.
If SAOLA can consistently turn out fashionable, functional shoes with great sustainability specs at such a reasonable price point ($99-$109), then there's no excuse for other companies not to follow suit and clean up their own production methods. Shoes made from recycled and biodegradable materials can, and should, become the new norm. Learn more on SAOLA's website.
SAOLA atakamas© SAOLA -- Women's Atakama shoes (used with permission)